Published On Jun 29, 2016
Strategic Fundraising is very important in every nonprofit organization. http://brunerstrategies.com/ Fundraising doesn't need to be seen as a burden - your nonprofit is providing a way for people to invest in their vision of a better world. Being a great fundraiser not only means keeping your organization financially secure, but delivering the mission your supporters hold dear. In this video Thomas Bruner shares three key aspects to effective fundraising.
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Are you responsible for helping a mission-focused, nonprofit organization raise money? I’m Thomas Bruner and in this video I share my thoughts about successful fundraising cultures.
I got into nonprofit work to change the world and make it better. But when I became Executive Director of a poorly-funded startup at the age of 26, I learned that my passion for changing the world would go a lot farther if I learned how to raise money.
Since then, I’ve helped a wide array of organizations across the country raise hundreds of millions of dollars. In decades of doing development work, I’ve learned all about the strategy, the research, systems and tools needed to be effective.
I have also learned that whether raising $100 million or $100,000, three simple things make all the difference.
The more I focused on board development, the greater my organization’s capacity to fundraise.
A stronger board didn’t mean just more wealthy people. At one organization, it included a county administrator who helped us get a $500,000 government grant, a researcher who leveraged a million-dollar gift from her company, a client whose team raised $25,000 at our annual event.
The more people I engaged in all aspects of fundraising, the more money we raised. That included every board member working their individually-developed prospect portfolio, social workers giving tours of our programs to prospective donors, clients writing and signing thank you letters and volunteers giving presentations to their community organizations.
The more time I spent actually asking people for money, the more money we raised. In one organization, we developed a system to track our prospect pipeline, cultivation activities, stewardship touches and most important – the number and dollar value of our asks every week.
We will hit from not meeting goal the year prior,] to exceeding our $17 million target the next.
At the end of the day, development is about people and relationships. It’s about helping people connect to their interests, values and passions with opportunities to invest in strategies that can change the world.
More art, less hunger, leadership for girls, curing cancer, better education. As fundraisers, we provide people opportunities to funnel their passion into change – that is great work.
Thanks for watching! To learn more or to contact me, head on over to http://brunerstrategies.com
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